Michelle Corr | Brand Strategy
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Brand Strategy


What is Branding? Branding is perhaps the most misunderstood term in all Media. It’s often deeply confused with Advertising, Marketing and Public Relations, however, Branding is the primary driver of all these platforms. Branding is more than just a logo and bright colors. Its about instilling trust and value in the hearts and minds of your audience. A solid Branding presence isn’t about what you think; its about what your customers think, their experiences, and how you leave them feeling!

First we explore your Personal, Business and Target Market Archetypes. In psychology, an archetype is a model of a person, personality, or behavior that channel experiences and emotions, resulting in recognizable and typical patterns of behavior with certain probable outcomes.

Your Archetype(s) define your Universal/God-given gifts, core-values, path, purpose and passions. There are 12 archetypes, or 12 sorts of characters, in the stories of our lives and the way that we live them. What’s your Story?

Branding Includes: 

  • Discovery:  Brand Insights & Market Research
  • Innovation:  Integrated, Multi-Media Tactical Planning & Execution
  • Magnification:  Understanding & Amplification


Branding Defines:

  • Your Personal, Business & Target Market Archetypes
  • Your brands most important pillars:  Honest – Meaningful- Different
  • The differentiating factors from your competition
  • The emotions you provoke within your audience/customer
  • Your U.S.P. (Unique Selling Proposition)