PHASE I: BRAND INSIGHTS & MARKET RESEARCH
Before we begin our process, we get to know you by asking innovative questions . . .
We research your website and social media (Facebook, Instagram, LinkedIn, Twitter, YouTube, etc.) as well as those of your top market competitors.
We interview a select sampling of your management, leadership team, staff and strategic partners to identify what has been, what is and what may be.
We deliver a digital Brand Analysis to show you the potential of your existing brand and culture to take your brand to new levels of financial, ethical, social and cultural success.
Our research allows us to develop solid Social Media Sales & Promotional Strategies, and create highly-targeted advertising campaigns, while lowering your cost-per-customer and increasing ROI.
Audience Insights & Assessment
Facebook Fans: Current fans demographics, gender, age, income, interests, education, relationship status, purchase behavior, etc.
Database: When available, we can upload your current email list into Facebook, examine your current clients, and extract their exact profile as above.
Follow Analytics: Online data (including Google Insights/Analytics), website traffic, top keywords, text & banner ads are analyzed for both your current online presence and your competitors.
Graphic Reports: For existing market footprints as well as opportunities for deeper customer insights (see following page)