Michelle Corr | Discover
7894
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Discover

PHASE I:  BRAND INSIGHTS & MARKET RESEARCH 
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Before we begin our process, we get to know you by asking innovative questions . . .
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  • What position could your brand occupy in the minds and hearts of the world?
  • Is it true, meaningful and enduring?
  • Is it relevant, attention-creating and effectively creative?
  • What are the human values and experiences that will mean the most to the world?
  • How can positive disruption magnify your meaning in the world?
  • Where and what is the inner truth of your brand?
  • Where should it lead the world in 2017? 2018? 2019? And beyond?

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Discovery includes:

  • Research
  • Interviews
  • Inspiration
  • Insights
  • Brand Analysis

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We research your website and social media (Facebook, Instagram, LinkedIn, Twitter, YouTube, etc.) as well as those of your top market competitors.

We interview a select sampling of your management, leadership team, staff and strategic partners to identify what has been, what is and what may be.

We deliver a digital Brand Analysis to show you the potential of your existing brand and culture to take your brand to new levels of financial, ethical, social and cultural success.

Our research allows us to develop solid Social Media Sales & Promotional Strategies, and create highly-targeted advertising campaigns, while lowering your cost-per-customer and increasing ROI.

Audience Insights & Assessment

Facebook Fans:  Current fans demographics, gender, age, income, interests, education, relationship status, purchase behavior, etc.

Database: When available, we can upload your current email list into Facebook, examine your current clients, and extract their exact profile as above.

Follow Analytics:  Online data (including Google Insights/Analytics), website traffic, top keywords, text & banner ads are analyzed for both your current online presence and your competitors.

Graphic Reports:  For existing market footprints as well as opportunities for deeper customer insights (see following page)

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