Podomatic

Podomatic – Extend your brand to a global audience, connect with entire communities and stimulate communication around your brand in a customized rich-media environment. Michelle Corr 6° podcasts every show and creates an account for each guest and sponsor. You will own the licensing and copyrights to every Podcast. 6° recommends attaching all podcasts to your websites and Social Media following your show appearance. www.podomatic.com

DEMOGRAPHICS

Podcast fans are a fantastic audience for advertisers to reach, according to a new report from Edison Research and the Association for Downloadable Media (ADM).

Podcast fans are significantly more affluent than general population
Podcast fans are rapidly turning away from traditional media and “interruption” advertising models
eMarketer projects that growth will continue at least through 2013
Podcast downloaders will grow from 9% in 2008 to 17% in 2013
An expected 37.6 million people download podcasts on a monthly basis
Over 70% of active podcast listeners are receptive to sponsorship messages in podcasts
37% of video podcast users and 31% of audio podcast users say they *enjoy* advertising in podcasts. By comparison, only 6% say same of TV and radio.
Podcasts confer on their advertisers and sponsors a “halo effect” podcast fans give props to the advertiser for sponsoring a show they like.