Media | Viral

Viral Marketing, the power of “word-of-mouth,” is a phenomenon that facilitates and encourages people to pass along a marketing message. Viral marketing depends on a high pass-along rate from person-to-person. When a large percentage of recipients forward information to a sizeable number of friends, the overall growth snowballs very quickly. Hotmail is widely cited as the first example of viral marketing.

Referdia

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